Galaxy A phones have a good main camera and big battery for less money (the Galaxy A37 from €285 today). Galaxy S phones add a faster chip, a brighter screen and a 3x zoom camera (the Galaxy S26 from €657).
Is the Galaxy Ultra worth it?
Only if you zoom a lot or want the built-in S Pen: the Ultra has a 5x zoom camera and the biggest screen. The Galaxy S26 Ultra starts at €975 in Cyprus today.
Are Samsung foldables worth it?
The Z Flip folds in half to fit a small pocket; the Z Fold opens into a small tablet for reading and work. They cost more than a normal phone (from €589 today) and need a bit more care.
iPhone or Samsung Galaxy?
Pick the one that matches what you already use: an iPhone works best with a Mac, AirPods and iMessage, a Galaxy with Windows and Android apps. Both get updates for about 7 years. See the iPhone vs Galaxy prices above, or which iPhone to buy.